What is Ikigai Lab?
Ikigai Lab is a purpose incubator.
Define, refine and activate your ikigai.
Flourishing for you, and for all.
We help individuals, leaders and organizations discover it, sharpen it and put it to work through certifications, coaching, consulting, retreats, and education.
Vision and mission
Our vision
A world where every person lives their ikigai, with flourishing as the ultimate measure of success.
Our mission
We help individuals, leaders and organizations define, refine and activate their ikigai, so they can flourish.
Why it matters
When you know your why, the how becomes clear.
We give people and organizations the frameworks, experiences and tools to turn purpose into practice, and practice into flourishing.
For individuals
Clarity and direction through life’s inflection points, from a new role to a new chapter.
How we work with individuals →For organizations
Leaders and teams who bring their strengths and purpose to work, and cultures where people flourish.
How we work with organizations →How we work
Rooted in Japanese wisdom
We begin with ikigai, alongside Sanpo Yoshi, shinrin yoku and shinise: centuries-old ideas about purpose, harmony, resilience, and well-being.
Grounded in science
We pair that wisdom with research on human flourishing, positive psychology and Gallup CliftonStrengths.
Connected by systems thinking
We look at the whole system: the person, the team, the organization and the community, so purpose shows up in how decisions, incentives and culture fit together.
Proven in practice
Built on executive leadership, change management and coaching experience, including scaling programs to 1,000 advisors a year.